AD HOC MODELS


Over the years, we have developed marketing research models tailored to the needs of the industry. 

These models combine the flexibility of ad hoc research, and the added value of capitalizing on  information from previous studies conducted using the same methodology.

The results of new research can be benchmarked with other markets or other therapeutic areas, substantially enriching the analysis.

We have developed and tested the following marketing research models in the majority of  the healthcare markets:

AtTitUdeTM: Awareness, Trial, and Usage of new drugs / indications    

  • Usage: Continuous measure of key metrics at the moment of drug / indication launch 
  • Methodology: Continuous web or phone-to-web interviews reported in real time

 BehaveTM: Physician’s Behavior in the context of prescription  

  • Usage: Behavioral analysis, Comprehension of choice criteria leading to prescription
  • Methodology: Semi-direct interviews using Last Patient Analysis (LPA) technique

 e-chartsTM: Patient chart surveys - Tracking of prescription   

  • Usage: Analysis of prescription, switches, market evaluation, forecast
  • Methodology: Patient chart analysis, continuous tracking of prescription 
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 e-groupsTM: Web-based online discussions forums  

  • Usage:  Qualitative research, market exploration, KOL interviews
  • Methodology: A-synchronous discussion forums, moderated online 
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 KOL:IDTM: Identification of key opinion leaders based on peer review  

  • Usage: Determination of Key Opinion Leaders at local, national or international level
  • Methodology: peer nomination followed by analysis of publication and reputation 
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 PromoTestTM: Test of promotional material and Brand attributes  

  • Usage: Testing of promotional material, messages, positioning as well as brand or logo
  • Methodology: Web based or CATI from our call centers, assessing 5 key-standard-metrics

 PuzzleTM: Concept and positioning pre-testing   

  • Usage: Evaluation and choice of new concepts and product positioning
  • Methodology: Conjoint Analysis, including price-conjoint

 RecallTM: Efficacy of the Promotion material and messages  

  • Usage: Assessing Representatives efficacy in instilling brand awareness, controlling distributors
  • Methodology: Web based or CATI from our call centers – international, national, local

 ScanquestTM: Patient recruiting and interviewing model

  • Usage: Business source analysis, Switch evaluation, Product-mix testing, DTC...
  • Methodology: Patient recruitment and interviewing through a panel of pharmacists

Do not hesitate to ask us for more information or a brochure about these products !

When is it most appropriate to use one of these models? click here