ScanBuzz™ is the leading service for life science companies to track mentions of their brands across social media.
With increasing numbers of physicians and patients sharing their experiences online, ScanBuzz™ allows you to discover, listen, manage feedback and develop relations with social network users:
Marketing teams, have access to more pertinent information about their customers through their online discussions
- Marketing Research departments can monitor daily the number of comments posted about their brands or their competitors
- Public relations, advertising and communications teams understand new contexts for their outreach activities
- Community management teams can measure and evaluate the types of social media platforms and communities that are most effective in generating influential word-of-mouth
- Investors can anticipate the impact on recent news such as results of clinical trials or announce of M&A.
With ScanBuzz™, Medimix international currently tracks the top 200 pharmaceutical products and 100 corporate brands. Brands are tracked in a variety of therapeutic areas from oncology to respiratory, to CNS, to diabetes and endocrinology. Clients can also monitor their own choice of brands, disease or conditions, therapeutic areas, or any concept they are interested in.
From forums to blogs, social networks to multimedia sharing websites, Twitter to YouTube, and more, ScanBuzz™ uncovers online conversations and gives companies the tools to track, analyze, manage, monitor, and report on their social media engagement activities.