Medimix International Keeps Pace with Growing Asian Market:
Expanding Panel through Medimix Asia Regional Office
Hong-Kong, (October 20, 2009) For more than a decade Medimix International has been conducting market research surveys in Asia and is positioning itself for continued growth as the market matures. In January, it announced the opening of a new regional office, Medimix Asia, with main offices in Hong Kong, China, and satellite offices in Shanghai and Beijing.
Today, Medimix announces the expansion of its global panel in Greater China, with recruitment of panelists in a variety of fields from oncology and hematology to CNS, cardiology, infectious diseases and other specialties. Medimix International’s panel is now available to conduct robust and cost-efficient research in the major therapeutic areas throughout mainland Tier 1 and Tier 2 cities, as well as Taiwan, Hong-Kong and Singapore.
“The online usage by healthcare professionals in Tier 1 cities is comparable to what we see in the occidental world, and Chinese is now the second language used on the Web,” comments Henry Gazay, CEO of Medimix International. “We see that the penetration of the Internet is growing fast in Tier 2 cities, and our objective is to cover twenty-five therapeutic areas in Greater China by mid 2010.”
Online research in Asian markets allows for very direct answers from healthcare professionals, both in qualitative and quantitative research. Medimix frequently conducts online focus-groups throughout Asia and observes a significantly higher participation from respondents, with 2 - 3 times the amount of verbatim for a lower cost than traditional focus groups.
Through its offices in Shanghai and Beijing, Medimix also has access to an exclusive network of interviewers throughout mainland China, with capabilities to perform face- to-face interviews in hospitals from Tier 1, 2 and 3 cities.
As the pharmaceutical and life sciences industries are getting ready for the Chinese Healthcare reform, which promises "safe, effective, convenient and affordable" health services to a population of 1.3 billion inhabitants, Medimix sees a growing demand for marketing research in China, with surveys becoming more complex and some marketing issues very specific to the country.
About Medimix International
Medimix International is a dynamic provider of advanced marketing research solutions for the healthcare industry worldwide. Medimix’s proprietary panel provides direct access to more than 500,000 physicians and healthcare professionals from around the world, making it one of the largest panels in the industry.
The staff of Medimix Asia is composed of professionals with marketing research, pharmaceutical and medical backgrounds.
Medimix specializes in global research. Learn more at www.medimix.net.
Contact for this press release:
Kathryn McAdam
Email: communications@medimix.net
35 NE 40th St., Suite 200
Miami, Fl. 33137
Bruno Leraillez
Email: bleraillez@medimix.net
6-8 Harbour Road
Wan Chai, Hong Kong
