WHAT SOLUTION DO YOU NEED?


At every step of the product development, Medimix International proposes original marketing research and services techniques that allow you to understand and anticipate the market response.

   
   
 
 

 

 

 

Years: 3.5
Purpose: Assess safety and biological activity
Marketing Research Issue: Exploration
Medimix Resource: MedibusTM
  Expert PanelTM
Marketing Services Need: Data gathering, knowledge development
Medimix Resource: e-newsletters, e-alerts
 
Years: 1  
Purpose: Determine safety and dosage
Marketing Research Issue: Pre-positioning
Medimix Resource:  PuzzleTM
Marketing Services Need: Data-gathering, knowledge development
Medimix Resource:  e-newsletters, e-alerts
 
Years: 5  
Purpose: Evaluate effectiveness, look for side-effects
Marketing Research Issue: Positioning
Medimix Resource:  Branding surveys
  BehaveTM
  PuzzleTM
Marketing Services Need: Developing awareness of 
the molecule
Medimix Resource: Pre-Marketing Promotion
 
Years: 3  
Purpose: Getting the drug approved by local regulations
Marketing Research Issue: Brand Approval
Medimix Resource: Branding surveys
Marketing Services Need: Developing awareness of the molecule
Medimix Resource: Pre- marketing Promotion

Years: Launch  
Purpose: Post marketing testing
Marketing Research Issue: Successful launching
Medimix Resource:  PromoTestTM
  AtTitUdeTM
  ScanquestTM
Marketing Services Need: Developing product awareness & usage
Medimix Resource:   Database segmentation
  Tele-Detailing
  Support to promotion
 
Years: Duration of the patent
Purpose: Develop the drug sales
Marketing Research Issue: Reaching product maturity
Medimix Resource:  MeditrackTM
  HospitrackTM
  ScanquestTM
  RecallTM
Marketing Services Need:  Developing product usage
  Developing brand awareness
Medimix Resource:   H-CRM
  800#
  Tele-Sampling
  Medical Event 
  Recruiting
  Vacant territory management
 
Years: After patent expiration
Purpose: RX- OTC or RX-Generic switching
Marketing Research Issue: Product repositioning
Medimix Resource:  PromoTestTM
  BehaveTM
  ScanquestTM
  PuzzleTM
Marketing Services Need: Doing more with less
Medimix Resource:   Database segmentation
  Data mining
  New target promotion
  Tele-Promotion
  Couponing program
 

 

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