Medimix Social Director to Speak at INSEAD Healthcare Summit in Paris, Oct 8th
Miami, FL (Sept. 27, 2010) Medimix International announced today that Alex de Carvalho, Medimix Social Media Director, has been selected to speak to over 150 executives from 20 countries who will be attending the INSEAD Healthcare Alumni Summit, Oct. 8, 2010, in Paris. Alex, who received his MBA from INSEAD in 1994, will be speaking with fellow alumni Silja Choquet (’02), and Marc Michel (’02) at a workshop on “Social Networking and Communities in Healthcare: Promises and Pitfalls.”
For over a decade INSEAD, which labels itself as “The Business School for the World”, has conducted interactive conferences exploring the future trends in healthcare and related sectors. Faced with unprecedented challenges, the healthcare industry seemingly overnight is changing its marketing focus to address the needs of more personalized medicine, shifting and expanding its emphasis from the traditional Top Seven to more Emerging Countries, and facing the realization that payers and patient groups are now playing a more dominant role and need to be included in any marketing strategy.
Social media represents one of the most revolutionary trends to have appeared this decade and has emerged as the most dynamic force in shaping public opinion, whether in the area of politics, news, entertainment, fashion, or even health. Because social networking offers a platform for open and frank discussion for patients and caregivers, the healthcare industry must learn to create a dialogue with its target audiences. And this is very much in contrast to the traditional, top-down dissemination of information from the company to doctor.
“Social networks have upended the conventional model of controlled corporate marketing communications,” says Alex. “Now, patients and physicians feel empowered to share their brand experiences within public and private communities online. Today’s rapidly evolving communications landscape favors companies which are present, which pay attention, and which respond quickly to online activity.”
The social media workshop will cover the basics of launching a social media program within healthcare, discussing strategies and applications for both patients and healthcare practitioners. Some of the questions to be answered include:
- How can these networks be applied to the highly regulated pharmaceutical and healthcare industry?
- Can companies take part in the dialogue?
- What role should companies hope or expect to play?
- What are the opportunities, challenges and pitfalls to avoid?
Alex de Carvalho is a recognized expert in the field of social media and builds social networks from business planning to launch. In his role at Medimix, Alex has developed and manages VoxMed™, the worldwide online community for physicians and healthcare professionals, as well as Scanbuzz™, the first online tracking service for reputation management, blogger relations, and brand monitoring in the life sciences. Alex is also an adjunct professor teaching social media at the University of Miami, School of Communications, and at Miami-Dade College. He organizes The Startup Forum ,Social Media Club,BarCamp, and Mobile Monday meetups and conferences for South Florida new media professionals, and is a founding member of Refresh Miami .
Before obtaining his MBA from Insead in Fontainebleau, France, he directed business development efforts at online media and mobile content companies and also co-founded a leading European application services provider specialized in permission-based direct marketing.
About Medimix International
Medimix International is a dynamic provider of advanced marketing research solutions for the healthcare industry worldwide. Medimix’s proprietary panel provides direct access to more than 550,000 physicians and healthcare professionals from around the world, making it one of the largest panels in the industry.
Medimix has invested heavily in applying research services in the fast growing on-line arena and for the social web. Medimix recently introduced: Scanbuzz™ , a social media monitoring platform for life sciences industries, currently tracking top 200 pharmaceutical products and 100 corporate brands in a variety of therapeutic areas. Clients may monitor their own choice of brands, disease or conditions, or any concept they are interested. VoxMed™ , a worldwide online community for the medical profession, where physicians and healthcare professionals may discuss clinical symptoms, treatments, and prevention.
Medimix specializes in global research. Learn more at www.medimix.net.
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